New websites for small business people are often facing challenges in gaining rank in online searches. Pay Per Click advertising, especially in competitive niches in an overall bear market, can mean a struggle to gain a positive return on investment. Sometimes only select long tail terms and small non-competitive niches are affordable.
Meanwhile, rising robotic click fraud is increasing demand for PPC solutions.
Granted, no marketing means or media is without its challenges (or benefits). But new websites for small businesses are likely to increase in number for the foreseeable future. For those that work their way to success, less expensive advertising methods are likely to become popular, especially at the beginning. Of these, the following effective methods especially come to mind.
First, Article Marketing
Some article sites do not adequately screen “contributors” who stuff their site with poor quality and plagiarized content. Others article marketing sites are more careful and maintain a better reputation.
The advantage for the start-up businesses that provide quality content for readers, of course, is links to the business’s website(s) and improved organic search rankings. Those providing useful content in the body of their article are usually allowed a small space at the end for business promotion.
Authors may contribute to some sites for free (e.g., ezinearticles.com). Others offer a service for a modest fee to distribute each article to multiple sites (e.g., www.articlemarketer.com).
More to follow …
Peter Rubel
Tags: article marketing, PPC, small business, website promotion
[...] For more ideas, see my three posts regarding cheap website promotion, starting with the first. Share and [...]