Online videos can be produced cheaply, now that camcorders can be purchased inexpensively. And some sites are littered with cheap sales pitch videos. As with article marketing, the better videos will ad value for the viewer. The potential advantage of video over article marketing is the emotions conveyed by voice and facial expression and the visual element in our visually oriented world.
On the other hand, video marketing is also similar to social networking in that, when the social chemistry is right, an emotional bond and trust ensues. In fact, some videos can be used on some social networking sites. Unlike social networking, though, videos usually only give you one shot rather than a developed relationship–unless the viewer will see several of your videos.
More advanced video marketers will want to purchase video editing and page-capture software and maybe some higher-end digital video recorders, microphones, stands, and lighting equipment–but these extra expenses are often unnecessary for start-up businesses.
Peter Rubel
Tags: online videos, video marketing
