The popularity of online video can be judged in part by the statistic that YouTube alone is the second largest search engine in the world. YouTube is not the only video site either, just the largest one.
And although videos are being downloaded online in hefty numbers, competitiveness for many keywords is not (yet) as stiff as in text-based media. “Tags” to videos in YouTube function as keywords. Other than traditional keyword research, tags can be chosen because they duplicate those of successful/popular videos covering the same or similar topics to one’s own.
Here I suggest procedures for constructing a simple video using a MS Power Point slide show and adding narration in MS Movie Maker. Slides work best when simple (not dense and verbose) and visually appealing.
1. Starting in Power Point, choose a slide design under “Format.” When done with the first slide go to “Insert” to add a “new slide” … and so on.
2. For purposes of making a video out of the slide show in MS Movie Maker, each slide must not be saved as a “.ppt” (power point) document; saving as a “.jpeg” works.
3. After you have completed constructing the slide show and saved each slide as a “.jpeg,” open MS Movie Maker and import the whole slide show into “Collections.”
4. Click and drag the slide from “Collections” into the “Story Board” section of MS Movie Maker. Then switch from “Story Board” to “Timeline” view.
5. Click on your first slide in the Timeline, and stretch your first slide to some reasonable length of time, a little over what you anticipate the audio time to be. Record your presentation for the first slide from a selected microphone or other connected audio recording device.
6. After recording the audio for the first slide, note the disparity in length of time between the audio and the slide. Click on and drag the first slide in the Timeline to match the time length of the audio for the same first slide. The length should be the same for slide as for audio.
Repeat process with the second slide with audio until the end of the presentation.
7. Save the MS Movie Maker presentation as a movie in “WMV” format to your computer. This may take a little while.
8. Upload your video onto YouTube. Note other sites for uploading on Tubemogul (each site has its own formatting and other requirements).
YouTube videos must be informative or entertaining, not mere sales pitches, must be less than 100 MB and not more than 10 minutes in length (barring special arrangement). Statistics also suggest the majority of viewers drop off after the first 30 seconds, one minute, three minutes, etc. The relevance of tags and titles to video content, engaging content, and brevity are recommended. Of course a targeted audience is more likely to watch for longer periods.
On YouTube in present configurations, the first 122 characters of the description are viewable without clicking for more. Putting a relevant link within those 122 characters should be standard procedure for marketing purposes.
Tags: making video, marketing with video
Hi, I am the Marketing Director at HeySpread.
Thanks for this good article.
That is true, Tubemogul is one service.
But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution – http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.