How do you get targeted traffic to your online video? First, let me ask why someone want to view your video?
Assuming you have maybe half a second to catch someone’s attention when your video comes up, the main hooks you have are the title and the unmoving visual (the way your video looks before clicking to play). But how did the potential viewer get to where he or she has a chance to click on your video? By word search. The title and the tag words or description to your video act like keywords, but describe the visual content of the video that the search robots cannot interpret.
So the same principles that apply to adword ads also apply to your videos, at least as far as the verbal portion goes. Research keywords to find what people are looking for. Tailor your video-related words to include those keywords. Make the video relevant to the keywords, especially the title. Keywords, title, and video should all correspond, all be relevant to each other.
Ideally, the unmoving visual image beginning your video should also in some way be consistent with the title and keywords. Ideally also, the picture entices the potential viewer in some way by promising authority in the topic or by appealing to some emotional motivation for a potential viewer to look at your video.
Deliver what you promise, and you will attract people who have an interest in what your video says.
Peter Rubel
Tags: online videos, video marketing
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