As I write, Twitter is a three year old, business-friendly social media site dominated by users in their peak earning years. Although still relatively small in comparison with older giants like Myspace and Facebook, Twitter’s recent growth considerably outstrips that of the other social media sites, even though many of these are growing at very robust rates.
Various software and print products have arisen to teach users how to and how not to use Twitter to increase their business bottom line. Despite its detractors and mimic sites, Twitter and its users are evidently a force to be reckoned with.
Reasons for its growing popularity may be close to hand. One, it rides the crest of the virtual relationship wave on the internet. One can even use Twitter on one’s iPhone, if one doesn’t mind paying for text message “tweets” (as the micro-blogging messages are called). Obviously, the technology has not changed human nature, so that the bulk of the relationships are superficial and transitory at best, especially when Twitter only allows a maximum of 140 characters per tweet. But Twitter is a platform that has enabled the average person to touch a large circle of casual friends in brief, but significant ways, a natural for business. If done right.
More to follow.
Peter Rubel
Tags: Social Media, Twitter
