That may seem simple. But think about it.

If we all did our top priority things first, daily, and avoided interruptions, we’d all be a lot more successful. In fact, most of us often don’t “get” what is of top priority.

Pagan continues that there are three pillars of making money (for information product business): The customer (or “leads”), conversion (meaning sales or sign-ups), and content.

With many leads and great content, but low conversion … you earn little money. With a great conversion rate, but few leads … you earn little money. With many leads and a great conversion rate, but a lousy product … well, your reputation will suffer and long term prospects for making money are low.

You need all three pillars. And these three pillars are your top priorities, according to Pagan, in ranking order: first customer leads, second conversion rate, and third product. If you don’t put the time and effort in your information product business according to these priorities, your business will be less than optimal.

Yes, there may be brief periods where you need to spend more time on, say, content for a new product, but normally you should have a set daily schedule that includes these three top priorities first and proportionately.

Pagan repeats his warning against letting distractions of lower priority tasks interrupt the pillars. Not least because distractions actually take a long period to recover from. Not least because mental focus increases efficiency. Stay in your mental “zone.”

I am not affiliated with Pagan’s limited-admission Ignition Coaching Club, but you may want to get on their waiting list.