Michel and Sylvia Fortin have run successful copywriting and outsourcing businesses (along with dabbling in many niches). They are veteran speakers on stage for business development.
Perhaps more than anything else, their experience seeing the needs of business owners motivated them and their team to construct a well-organized, step-by-step, and comprehensive coaching membership site called Success Chef with which I am indirectly affiliated.
Whether you are new to online business or want to take your existing business to the next level, whether you are on a shoestring budget or have a cushion for investment, whether you need money right now or can wait until your business is well cooked and the aroma gets out, the Fortin’s take you to what’s next for you if you just follow the recipe. Plus the site has a large “pantry” stuffed with resources and problem-solving ideas for many business types. Plus email support. Plus, plus.
The Fortin’s basic online business model teaches a four part progression from “Viability” to “Sourcing” to “Website” to “Marketing.” Violating the steps in the progression usually yields failed business one way or another.
For example, the most important step in their view is “viability.” Viability is more than finding where in the water the fish swim, but also what the fish are like, what they want, and how the fish want it delivered. If fundamental problems appear in your business, viability is usually the step to which you need to return to correct it.
(The Fortin’s give a sneak preview of viability techniques by suggesting Spyfu.com to gain information on successful competitors and Quantcast.com for demographic details of your target market.)
But if you are into shady practices and short cutting customers, beware that the Fortins have landed squarely in promoting sound business ethics.
Watch this one-hour video tutorial from Success Chef
Tags: business coaching
