Traffic Geyser’s Mike Koenigs has put together some interesting facts showing a clearly under-served and hungry market in the US (with parallels abroad): local small businesses want to market online. Sixty-nine percent of the 29 million small businesses in the US are of the Mom and Pop variety. Thirteen million small businesses in the US don’t even have a website. Current interest among these businesses is in maintaining and increasing their advertising dollars online, yet only 1 in 38 internet marketers is working with them. In other words, we have a large hungry market with little competition.
So Traffic Geyser has come out with a “business in a box” product called Main Street Marketing Machine.
Materials in the package comprises a long list, with more benefits being added, but the gist is to enable internet marketers to make money by providing local businesses with the online marketing resources to beef up their businesses.
As much as possible for the internet marketer, that process is automated, starting with tools to find profitable niches and keywords. Customizable brochures, business cards, and prospectuses for local businesses can be generated (makes you look professional). Software makes website design and hosting simple, not to mention autoresponder packaged email additions for list building. A package for voice mail and mobile phone marketing is available. Traffic Geyser’s own software is used to upload content massively once a business has signed on.
There’s even an application for mobile phones one can use to scan business cards so the software can analyze the person’s business as it relates to Mainstreet Marketing Machine.
And more is being done to accommodate non-US business contexts.
I have joined as an affiliate of Mainstreet Marketing because it appears a win-win service all around and because I think it meets a large and pressing need in these tough economic times. Restaurants, chiropractors, veterinarians, hair salons, real estate agents, specialty retail shops–you name it.
Check out one of their videos for yourself.
Tags: local marketing, small business


