So you know how one-way links from outside your page or site back to your site is a major factor in boosting your page’s status (or rank) in the search engines. That and the fact that the more places your stuff appears, the more likely that people will find your content and buy from you.
Of course, you don’t want just any traffic. You want people to see your site who are more likely to be interested in what you offer. A given market of people buy what they want, and you can offer it.
1. Keywords as Anchor Text
Online, a big way you get targeted traffic is via keywords. The keywords you choose ideally should be:
(i) relevant to your page (and not ambiguous — “shepherd” as in German Shepherd or the guy who leads sheep or a music band),
(ii) have enough people searching for it,
(iii) not have too many other pages on the world wide web using the same one (i.e., lower competition), and
(iv) be of the sort that is more commercially viable. People are more likely to buy when they type in “baby toys” than when they type “George Washington’s birth year.” Or so says Market Samurai.
And use your keywords as anchor text.
2. Relevance
The text of the anchor text should be transparently relevant to the content on your page or site the viewer reaches when clicking on your anchor text. And your anchor text should flow naturally within the content where the anchor text lies. It should be relevant there.
And the scope of your content where the anchor text lies should be relevant, where applicable, to the broader context. If your content consists of a comment to a blog post, your content should be applicable and relevant to the post.
3. Put content and links on highly ranked and varied pages & sites.
One can find PageRank (and many other pieces of information), for example, using the Firefox browser using the free, open source software SEO Quake.
Many links to your site from a single external source may not be as powerful a set of “votes” to your site as many links dispersed on several sites.
4. How to Search Using Google
Do you want to find places to offer content for high quality backlinks?
Aside from reading the post immediately linked above. Here’s some illustrations (from Adam Short).
i) “your keyword” + “post comments” – “comments closed”
ii) “your keyword” + site:.edu + “comments” (or “your keyword” + site:.gov + “comments”) – .edu and .gov sites tend to be ranked highly in search engines.
5. Trust
Trust is hard to earn and easy to lose. It comes by developing relationships in a way that is consistent and provides value to the reader, the consumer, the partner. Trust is built by work ad skill. Trust is built by the excellence of content. Write content and anchor text for the benefit of humans, not search engine robots.
Short cuts and corner cutting may get you farther ahead faster, but if integrity is sacrificed in the process, sooner or later your friends and customers will find out, and you will pay for it.
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