Keywords for business are best when they qualify on four different parameters: relevance, traffic, competition, and “commerciality.” Or so notes Market Samurai.
The keywords one uses on one’s site and in one’s ads or backlinks and anchor texts should be relevant to one’s site and business goals.
The keywords should have sufficient traffic … but not too much competition for the given traffic (or one risks getting lost in the crowd). A lot of traffic alone is not a sufficient indicator of a useful keyword.
And the keywords should give some indication that the people using them have commercial intent. A percentage of the people using the keywords should buy something relevant to the keyword and your site. Or if your goal is lead capture, the keyword is best if an acceptable percentage of people doing a search of that keyword sign up. And so on.
I for one am enthusiastic about this tool. You can even keep a very useful version of the research tool free if you decide not to buy after the trial period. See Dojo for training videos.
Tags: keyword research
[...] Keyword Research: Market Samurai « Best Affiliate Family Blog10 hours ago by admin Keywords for business are best when they qualify on four different parameters: relevance, traffic, competition, and commerciality. [...]
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[...] (i) relevant to your page (and not ambiguous — “shepherd” as in German Shepherd or the guy who leads sheep or a music band), (ii) have enough people searching for it, (iii) not have too many other pages on the world wide web using the same one (i.e., lower competition), and (iv) be of the sort that is more commercially viable. People are more likely to buy when they type in “baby toys” than when they type “George Washington’s birth year.” Or so says Market Samurai. [...]