If you want to find a target audience, split testing is an essential key to success.
In split testing, web page versions “A” and “B” are compared for “conversions” — views, clicks, sign-ups, and/or purchases. If “A” beats “B,” a third version “C” is tested against “A” and so on.
But what should one test? One can perform a lot of tests that have little or no significance to the bottom line.
Perry Belcher has tested (and researched) … up the wazoo. And found out the web page variables that matter.
Here is a sample of some of his most effective ideas for increasing conversions on landing pages.
1) Place testimonials on right hand side of your order form.
2) Use a headline color of red (Hex={CC,00,00}). Don’t ask. It works.
3) Use a headline font of 20 point Tahoma and adding quotation marks.
4) Use the non-serif style Arial font, 12 point ONLINE. Studies consistently show this to be the most readable online. (Offline, use a serif style like Times New Roman for greater readability.)
5) Place your opt-in box in the upper right hand corner, above the “fold” on your web page. Make the form like (but not identical to) the Yahoo! email sign in area.
6) Make your sales copy 560 to 600 pixels in width. This makes for faster reading and an increase in scrolling down the page. Those who scroll are much more likely to convert than those who do not.
7) Buy a niche-relevant, keyword loaded URL and capitalize the first letters of words.
8 ) Include action words in the URL: “buynow,” “getridof.”
9) Include bullet summary points of benefits immediately before the order form.
10) Place testimonials to the right hand side of the order form.
Of course, not all the ideas are unique to Perry Belcher, but each one that is implemented makes a difference, and implementing many makes a big difference if there is a market for your product or service.
See Total Access Club for the whole list and much more.
Tags: increasing conversions, landing pages, Perry Belcher, split testing
