Jun

HTML Basics for New Internet Marketers

HTML, standing for “HyperText Markup Language,” is used all over the world wide web. New affiliate and internet marketers need not be experts in the language to get by, but a few basics may help in producing articles, blog posts, videos, and links.

The basic format for the few commands I present here is <></>, where the stuff between the beginning “<” and “>” characters as well as between the ending “/” and “>” characters is a code that does something to the stuff in between “<>” and “</>.”

For example, <a> would be called an opening or start tag and </a> a closing or end tag.

So bold makes the word “bold” a bold font in html.

And italic makes the word “italic” an italic font.

And underline makes the word “underlined” underlined.

Or the stuff between and forms a paragraph.

A little more complicated, but on the same lines, are bullet points and numbered lists.

How to Make a Bullet Point List:

This code:
<ul>
<li>First bullet</li>
<li>Second bullet</li>
<li>Third bullet</li>
</ul>
will create a list with round bullets

How to Make a Numbered List:

This code:
<ol>
<li>First point</li>
<li>Second point</li>
<li>Third point</li>
</ol>
will create a list with descending numbers for each point.

Links

One of the most important html codes for driving traffic to your websites and blogs is of course the link.

How to Make a URL/Website Address “Linkable”:

<a href=”http://www.Yourwebsite.com“>http://www.Yourwebsite.com</a>
will make “http://www.Yourwebsite.com“ a clickable link.

Note here that the opening tag is <a href=“”> and the closing tag is </a>.

Or one could write <a href=“http://www.Yourwebsite.com“>click here</a> for the words “click here” to appear as a clickable link.

Or if you do not want the search engine robots to downgrade your site based on links bound from your site to another’s, include rel=”nofollow” before the first “>” character, as in <a href=”http://www.Yourwebsite.com” rel=”nofollow”>
http://www.Yourwebsite.com</a>.

This may give you not only a start at html, but also a way to understand html code that you look up on a search engine when you have a question. Lots of free tutorials are available. See for example Your HTML Source or W3C HTML.

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