When you do an internet search, do you want to see results comprised of a list that shows identical content for every entry, though on a variety of sites and sources? Or would you prefer a diverse mix of relevant entries with each containing different content? Google, for one, bets you prefer the latter.
Pretty obvious, no? You’d probably look at at list of all the same stuff in disgust and call it “spam.”
If you are a webmaster, duplicate content on your site or blog is sometimes preferable; duplicate content is not spam. Despite a common notion, Google does not penalize for duplicate content. It just seeks to avoid showing duplicate content in any given search results.
So if you have one article submitted to a long list of article directories, eventually Google is going to show only one of them for any given search query. However, if many webmasters publish your one article on their sites, users may find your content in ways other than by typing a keyword into a search engine. Particularly when those sites are popular.
Don’t be afraid of duplicate content. But if you want your content to be seen, write great content using keywords people want to find (preferably with lower competition among webmasters). Probably on the whole, that will work better than when you post your same content in a lot of places.
Tags: duplicate content
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